Pricerite 實惠 40th  
Branding Campaign 
牽線40年 ❤︎ 陪你戀上家

Client
Pricerite 實惠
 
Campaign
Pricerite 實惠
40th Branding Campaign

Campaign Platform
牽線40年 ❤︎ 陪你戀上家
 
Brand Purpose
Celebrating 40 years of helping Hong Kong people find their Perfect Fit, and fall in love with home.

Services

Brand Strategy

Integrated Branding Campaign

Creative Strategy

TV Commercial Production

Brand Storytelling

Key Visual Development

Film and TVC Script Writing

Integrated Brand Communications

Store Activations

Pricerite 實惠 40th Anniversary Branding Campaign

GAIA Communications partnered with Pricerite 實惠 to celebrate its 40th anniversary with a new branding campaign, 「牽線40年・陪你戀上家」, transforming four decades of home expertise into a playful story of matchmaking, compatibility and love.

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「搵傢俬，其實同搵另一半好似。」

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Every Hong Kong home has its own personality, needs and impossible wish list. The right furniture has to fit the space, fit the budget, fit everyday life, and most importantly, fit the person living there. Drawing on the language of modern dating, GAIA reimagined Pricerite as Hong Kong’s ultimate home matchmaker, with 40 years of experience finding the right match for every household.

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「無論你嘅要求條件有幾刁鑽，實惠大大個 Pool，實會為你搜羅 Perfect Fit傢俬。」

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For four decades, Pricerite has grown alongside Hong Kong, understanding how the city lives & what Hong Kong people truly need from their homes. From practical and durable furniture to smart solutions designed for compact urban spaces, every match brings people one step closer to a home they love.

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Through creative strategy, brand storytelling, campaign platform development and integrated communications, GAIA turned Pricerite’s 40-year heritage into a contemporary celebration of finding your Perfect Fit, because sometimes the best relationship begins right at home.

Swipe Right for Your Perfect Home ♥