Oronine 娥羅納英H軟膏 70th
Branding Campaign
70年 「癒」見勇氣
Client
Otsuka HK | Oronine 娥羅納英H軟膏
Campaign
Oronine 娥羅納英H軟膏
70th Branding Campaign
Campaign Platform
70年 「癒」見勇氣
Brand Purpose
Reframing 70 years of healing as something bigger than relief: the courage to move forward, one little recovery at a time.
Services
Creative Strategy
TV Commercial Production
Brand Storytelling
Key Visual Development
Film and TVC Script Writing
Oronine 娥羅納英 H 軟膏 70th Anniversary Branding Campaign
GAIA Communications partnered with Otsuka Hong Kong to create Oronine’s 70th Anniversary Branding Campaign, celebrating seven decades of everyday healing and care through a new brand platform: 「七〇年，癒見勇氣」 / “70 Years of Healing Courage.”
Built around a simple human truth: we are often told that growing up means learning to be tough. But GAIA wanted to challenge that expectation.
「大人，係咪唔可以脆弱？」
「跌低，點解一定要迫自己快啲爬起身？」
「需要陪伴，係咪一種軟弱？
The campaign reframes vulnerability not as weakness, but as the beginning of courage. Because sometimes, being brave means allowing yourself to hurt, to be cared for, and to take the time to heal.
「每一道痕跡，都係你努力過嘅證明。你值得，被溫柔對待。」
For 70 years, Oronine has been there for everyday wounds, dry and cracked skin, quietly caring for generations through life’s little hurts. The campaign transforms this familiar functional role into a deeper emotional one: healing the skin while helping people rediscover the courage to move forward.
「褪下嘅傷痕，會化作前行嘅勇氣。」
From creative strategy and brand platform development to TV commercial, key visual and integrated brand communications, GAIA reimagined Oronine’s 70-year legacy for a new generation, turning a familiar white ointment into a symbol of gentle care, healing and everyday courage.
