Client
Hong Kong Mortgage Corporation (HKMC)
Campaign
Retire 3 Campaign 2026
Relationship
Sole Creative Agency (6th Consecutive Year)
Featured Artists
Kenny Wong (黃德斌)
Louise Lee (李司棋)
Services
Creative Strategy / Integrated Campaign Planning / Brand Communications / TV Commercial Production / Online Film Production / Key Visual / DesignSocial Media Strategy / PR Communications / Content Production / Premiere Event Planning & Production / Media planning & Buying
HKMC Retire 3 Campaign 2026
For the sixth consecutive year, GAIA Communications was reappointed as the sole creative agency for the Hong Kong Mortgage Corporation (HKMC) Retire 3 Campaign, continuing to lead the strategic and creative development of one of Hong Kong’s most established retirement planning platforms.
Starring acclaimed Hong Kong actors Kenny Wong (黃德斌) and Louise Lee (李司棋), the campaign encouraged Hong Kong people to embrace retirement with confidence through emotionally engaging storytelling and an optimistic vision of life’s next chapter. Building on the established Retire 3 campaign platform, GAIA developed a holistic communications strategy that transformed complex retirement planning solutions into compelling stories that resonated with audiences across generations.
From integrated campaign strategy, creative concept development and communications planning to TV commercials, online films, key visuals, social media, PR, content production and the official campaign premiere event, GAIA delivered a fully integrated campaign across every consumer touchpoint. The campaign reinforced HKMC’s leadership in retirement planning while showcasing GAIA’s expertise in long-term brand partnerships, integrated communications and strategy-led creative campaigns.
MICROFILM
